Mandy Schuh

"Don't be a coward."

-Gerald Geistweidt, the most remarkable man I have ever known—my dad.

About Mandy

With over 20 years of experience in the events industry, Mandy Schuh is a distinguished thought leader in business development, strategic brand marketing, and operational excellence. Her achievements across both domestic and international markets have equipped her with a multifaceted perspective that drives innovation and fosters sustainable results.

Mandy prioritizes client relationships and demonstrates a remarkable dedication to understanding her clients' objectives and metrics for success. She recognizes the significance of delivering enduring value and takes immense pride in shaping strategic initiatives and promoting growth. This has enabled her to craft impactful experiences for a diverse range of global brands and to establish herself as an executive leader in the industry.

Her professional involvement includes serving on the IAEE Hill Country Chapter Board and the IAEE Women’s Leadership Committee, as well as contributions to Expo Expo, PCMA, and ACCESSE. Additionally, Mandy is an active participant in the Experiential Marketing Measurement Coalition and Chief. She is currently serving as Captain of the Houston Livestock Show and Rodeo - World Championship BBQ Publicity Committee.

A graduate of Texas A&M University with a Bachelor of Arts in Journalism and Communications, Mandy is a proud Aggie and loves her Aggie football and baseball. A true Texas girl, she enjoys spending time on the family cattle ranch with her beloved pups, Dixie and Chicken, or fishing in the Gulf. Mandy loves to travel and believes a new stamp in your passport can solve most problems. She is always on the lookout for her next adventure.

Throughout my life, whether I was hesitant to try a new food, or scared to get back on the horse after falling off as a child, to standing up for my beliefs or facing significant life decisions as an adult, my dad consistently encouraged me to embrace learning and challenge myself. His words served as a powerful reminder to confront my fears head-on and to remember that God gave me the heart of a warrior. So be brave!

Don't be afraid to be uncomfortable. That's when the magic happens. Acknowledging that you may not be the most knowledgeable person in the room, facing challenges with unfamiliar tasks, or striving to achieve a daunting goal can be intimidating. However, it is this sense of unease that ignites creativity, fosters personal growth, and enhances our determination. In those moments, unexpected opportunities may arise—doors we never even realized were there can swing wide open.

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